In 2008, Toyota sold nearly nine million cars worldwide, generating revenues of more than $250 billion.
As the company continues to grapple with the fallout from its recent recalls, we look at the likely effect on Toyota sales and the wider implications for the Japanese economy.
Edward Lincoln, Director of the Center for Japan-U.S. Business and Economic Studies and Clinical Professor of Economics at New York University Stern School of Business, joins Daljit Dhaliwal to discuss the issue.
He estimates the debacle may cost Toyota one billion dollars. Lincoln says the company can probably weather the crisis — but not without some damage to its reputation.