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September 23, 2009
Ida’s story: Reversing the stigma of HIV in Jamaica

Ida Northover is known fondly in her community as “Miss Gene.” She is a volunteer community leader battling stigma and discrimination in one of the poorest inner city communities on the outskirts of Kingston, Jamaica. Miss Gene’s leadership has proven to be a successful model for encouraging tolerance and support for people living with HIV.

Correspondent Lisa Biagiotti, producer Micah Fink and director of photography Gabrielle Weiss report on how Jamaica’s national AIDS program is targeting community leaders like Ida Northover to educate people about HIV and change the stigma surrounding the disease.

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[…] Dhaliwal: Is Jamaica unique in using com­mu­nity liai­son groups and indi­vid­u­als like Ida, the woman that we saw in our film, in terms of edu­cat­ing com­mu­ni­ties and try­ing to […]


[…] Dhaliwal: Is Jamaica unique in using community liaison groups and individuals like Ida, the woman that we saw in our film, in terms of educating communities and trying to reduce the […]


[…] there, we’ll take you to Jamaica to meet Miss Gene, who has dedicated her life to helping those with […]


Great to see someone trying to change the stigma of HIV/AIDS. More of us need to stand up and help.


Ida is doing great work! There is a lot of ignorance around HIV. She is changing people’s perceptions, little at a time. liccle liccle.
Bit Up Miss Gene


It is amazing that this level of ignorance is allowed to thrive with such a deadly disease.


It just goes to show that the stigma around HIV/AIDS still exists and there is work still to be done.

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