Brazil’s Festa do Peão de Boiadeiro — an annual rodeo held in the town of Barretos — draws hundreds of thousands of people from around the world each year. From riding to roping, fans are passionate about the competitions.
Rodeo was introduced to Brazil in the 1950s and is now a thriving sport. The rodeo features a blend of U.S. and Brazilian culture, with Shania Twain music competing with Sertanejo (Brazilian country music).
Worldfocus correspondent Edie Magnus reports on the cultural phenomenon of the rodeo in Barretos.