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March 5, 2010
Egyptian ads use sex to discourage cigarette smoking

Worldfocus partner GlobalPost brings us a revealing story from Egypt that shows a variation on the pillar of Western-style marketing — sex sells.

But, as John Jensen reports, sex is being used to promote better health, and in the process, these advertisements are also breaking some taboos.

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Comments

6 comments

#6

Very surprised to learn from this video that there’s such a brand as “Denver” cigarettes. Apparently they’re not sold in the U.S.; the manufacturer seems to be in Dubai. This may be a compliment to my old hometown, but I’d just as soon they’d picked El Paso or even Laramie (as seen on “The Simpsons”).

#5

Looks more like a Viagra add!

#4

It is ingenious.

#3

Oh this is very funny.Even the Egyptians think so!

#2

I agree Glen rather than help people live a healthy life… they should take it up a notch or two … do a little weed, smoke a bit of crack and try a little heroin…. I say let the people be free by convincing them via the media which is not a powerful force of influence, that smoking is not a gateway drug or cancer or all those indirectly indecent. Who know the future kids would hold a cigar its so kool…. if you have a GED equivalence i was being sarcastic.

#1

This whole ad campaign in so ridiculous it must have been thought up in the US. We are subjected daily to this kind of mindless reasoning.

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