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March 2, 2010
Toyota continues battle to restore customer confidence

In addition to brake problems, Toyota announced today that it will be fixing oil hoses in 1.6 million vehicles around the world, most of them in the U.S.

A famous American adage states, “As General Motors goes, so goes the nation.” In Japan, many are wondering if the same principle applies to Toyota, which has recently recalled more than 8 million vehicles.

Our German partner Deutsche Welle reports from Japan.

Has Toyota done enough to restore customer confidence in the safety and quality of its cars?

Tell us what you think in the comments section below. Please be respectful and on-point. Malicious or offensive comments will be deleted, and repeat offenders will be banned.

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Comments

34 comments

#34

Today i listen to the news where a prius driver can’t stop the vehicle now its national news soon world wide…. i think Toyota have a very very hard climb back to the top….. RIP Toyota….

#33

Perhaps a good time to buy Toyota stock

#32

We have issue with our Toyota Sienna 3rd row car seat belt. The belt won’t retract back which is a safety issue. According to local Toyota dealer they cannot fix it unless we pay for it ($400). I think Toyota needs to take these issues seriously fix safety issues without any cost to the consumers.
Any thoughts and comments on my options?

Additionally during this visit, even though we didn’t request any auto check-up the dealer told us to fix about $2000 worth of work which we declined. After that the sales person became extremely rude with us and returned our van.

#31

I totally agree with Eugene Brown comments…. Even the prius has a problem when braking…. i have a strong option that electric vehicle is the wave of the future. I hope all car companies learn form Toyota downfall…..

#30

I worked for a Chrysler supplier. Chrysler had its own approving inspectors. The one assigned to company approved every junk we made. I think the reason for his behavior was the lunches he demanded every Tuesday and Thursday. He also demanded that our computer personnel repair his computer at his house. The man was a diabetic and I always wondered why he did not ask for another bribe. I also kept wondering how many other Chrysler inspectors were engaged in such appalling behavior. I would never touch a Chrysler car.

#29

I own a Toyota truck with over 250,000 miles on it. My next vehicle will be a Toyota. I, however, condemn the company’s denial and reluctance to find and solve the cause of the problems that besiege its cars. And it is still hedging. Its competition, however, have bigger problems. I know that because I worked for parts suppliers to GM, Chrysler, Ford and Nissan. The suppliers continually sent them shoddy products, few of which were returned. Suppliers have to be vetted, especially the quality departments which falsified data and submitted fallacious reports. They claimed that the work was data-based but none of the quality personnel, including quality managers could distinguish between the mean and the standard deviation.

#28

Own a Toyota truck with over 250,000 miles on it. My next vehicle will be a Toyota. I however condemn the company’s denial and reluctance to find and solve the cause of the problems that besiege its cars. They are still hedging. Its competition have bigger problems than Toyota. I know that because I worked for parts suppliers to GM, Chrysler, Ford and Nissan. The suppliers sent them shoddy products, few of which were returned.

#27

I think it is doing all that is humanly posible to
fix all of it’s mistakes. It needs to hirer better Engineers even if it means going outside it’s own country, in the future.

#26

It has been reported that 52 people were killed because of the Toyota sudden acceleration problem. It also has three other recalls that were not fatal. Because of so many different recalls on so many different Toyota vehicles, I think it is going to take time to repair their reputation. If Toyota corrects their recalls and either eliminates or minimizes their future recalls, I believe they will be back strong as ever. Time will tell.

#25

well put Jim!

#24

This Toyota thing has been blown way out of porportion. The major networks ABC, CBS, NBC and CNN must be hurting for news to keep this on the front page. Toyota makes a good car. If this would have been a US automaker – you would only heard about it one time. The US Auto Makers and equally important the US Auto Workers need to get with a positive attitude and build a decent car and we would not have Toyota’s to worry about. Not to forget that most of the parts that were bad were made right here in America and shipped around the world to Toyota plants. As always we never hear the whole story from the news media big 4. I have always owned Chevrolets and they are good cars – I doubt if I would stop buying one because they had an gas pedal problem. Get real!!! Jim @ USA

#23

Disasters, earthquakes, tsunami, military coups, and you want an opinion on how much Toyota is doing to shore up it’s image????? Get real.

#22

I have owned every type and manufacturer of vehicle since 1947. Toyota makes the finest cars on the planet. Just read Consumer Reports 2009. The media frenzy attacking Toyota makes them a bunch of shills for the failures of GM, Ford and Chrysler. In Miranda v. Volvo, we sued for the sudden electrical failure of Volvo’s electronic speed control, where Volvo had sent a recall notice for the failure of its speed control device two weeks after the accident. The media did not care then. Why now? Are they trying to recoup its GM stock losses? They are repeating what is fed to them by GM, Chrysler and Ford.

#21

Well,in reality,Americans created Toyota-the ‘Big Three’ shafted them for years,so they embraced this trouble free brand.I dont think they will change their minds because of todays issues-the alternative is still inferior…….

#20

Toyota has try to somethinhg. But Toyota need to do more so that they can get trust of customer once again.

#19

I know junk when I see it, and Toyota is junk!

#18

We purchase Toyota Avalon Limited on 2006 two years after we notice a discoloration left side of the steering leather,car was still on warranty,but dealer refuse to fix it,wanted us to pay over$600.00for repair. we wrote the letter to Toyota corporation in California they refused to honor over request, now we have a problem with accelerator paddle.very disappointed with Toyota performance,Toyota you lost our confidence and future business. Very dissatisfied customer.

#17

Toyota and anything else that is not made by America will always be the consumer choice of millions of self-loathing vain Americans. Your bubble has burst, Toyota is not the perfect “magical” car or truck to be followed by bedazzled buyers who think that anything American made is not good enough for them. Has Toyotas image been tarnished ? Not in the eyes Toyota worshipers.

#16

I have owned Toyotas for 30 years and would buy another one in a heartbeat. Toyota stepped up to the podium and said what the problems are and what they are doing about them. American car makers have also had numerous recalls. But they have never come out and admitted their faults to the public and said what they will do about their problems. I wouldn’t buy and american car now or ever.

#15

Yes they have done enough. I own two Toyotas and have had no problems. The US Congress and press are milking the situation as we the taxpayers now own GM !! Yes Toyota could have handled the situation better and I believe they will learn. I will buy Toyotas in Future. Where were the press and congress when Ford recalled 15 mil. vehicles a couple of years ago????

#14

This is for the staff at Worldfocus…..Good Job!

#13

As an automotive technician (ASE certified – Master Auto Technician also L1 certified (Advance Auto Engine Specialist)) Recall are a part of engineering design sometime not enough test was done and manufacturers tends to, for whatever reason chooses to put it on the market. I worked at a Dealer 2005\2006(Japanese – Nissan and Infinite) and the volume of repairs (TSB Technical Service Bulletin) were too many that i just don’t like Nissan products… I currently own a hyundai elantra 2002 there is a recall issue in accordance with the requirements of the “National Traffic and Motor Vehicle Safety Act.” “Campaign 091” came in the mail about 5 days ago.

But when Toyota first indicate the problem with its floor mats design was the cause. I said no way in my mind it was a software issue. The logic that floor mats would cause this problem with so many cars…..(Wee-gee board mechanic at a multimillion dollar company) Their programmers when writing the software, did not give priority to the brake pedal when press or the equipment that operates the gas pedal malfunction, i taught the latter was the most likely case cause Ford have a recall for the same problem and it was reported that the same company that supply both Ford and Toyota “electronic gas pedal” and listening to the testimony on Capital hill about a Lexus (Toyota product) driver who taught she was going to die while the car accelerate, in my mind i could tell that they were trying to cover up and hoping for the best. I don’t think that Toyota would recover for a long while to come… and your report indicate a leaking oil hoses is the newest issue…. Honda has a worldwide recall for some of its airbag and i believe one instance was fatal.

PS. plz forgive my punctuation and grammar, i am semi dyslexic… i hope my views was communicated to the reader.

#12

I am sorry to say that toyota has dropped the ball on this and their hands are full of butter as the ball keeps slipping from their fingers. But americans seem to think that a “band aid” shim is good enough to fix a deadly error on toyotas part boy am I glad I drive a DODGE!

#11

As an automotive technician (ASE certified – Master Auto Technician also L1 certified (Advance Auto Engine Specialist)) Recall are a part of engineering design sometime not enough test was done and manufacturers tends to, for whatever reason chooses to put it on the market. I worked at a Dealer 2005\2006(Japanese – Nissan and Infinite) and the volume of repairs (TSB Technical Service Bulletin) were too many that i just don’t like Nissan products… I currently own a hyundai elantra 2002 there is a recall issue in accordance with the requirements of the “National Traffic and Motor Vehicle Safety Act.” “Campaign 091” came in the mail about 5 days ago. You can check http://www.youtube.com/watch?v=LCmDbx9NA04

But when Toyota first indicate the problem with its floor mats design was the cause. I said no way in my mind it was a software issue. The logic that floor mats would cause this problem with so many cars…..(Weegee board mechanic at a multimillion dollar company) Their programmers when writing the software, did not give priority to the brake pedal when press or the equipment that operates the gas pedal malfunction, i taught the latter was the most likely case cause Ford have a recall for the same problem and it was reported that the same company that supply both Ford and Toyota “electronic gas pedal” and listening to the testimony on Capital hill about a Lexus (Toyota product) driver who taught she was going to die while the car accelerate, in my mind i could tell that they were trying to cover up and hoping for the best. I don’t think that Toyota would recover for a long while to come… and your report indicate a leaking oil hoses is the newest issue…. Honda has a worldwide recall for some of its airbag and i believe one instance was fatal.

PS. plz forgive my punctuation and grammar, i am semi dyslexic… i hope my views was communicated to the reader.

#10

Toyota is a company which has a vast amount of stored “good will” among its customers. It will take allot more than a few recalls to tarnish its good image. Toyota provides good quality products, few disagree with that. I don’t drive one because I like American trucks, but, I do respect Toyota nonetheless.

#9

Toyota has always made great products,eg.the big bad Lexus LS-400 none has come close for style and grace.Dont forget the Cressida and Crown cars,they have set the pace for others to follow.I sill believe in Toyota cars.

#8

I’m like Glen, I have never lost confidence in Toyota. I have had Toyota cars and trucks since 1981 and will continue to buy them. Repairs are no problem . Even tho the name is Japanese mine have all been made in USA.

#7

No amount of apologizing is enough. That is the nature of the beast. Everyone demands an apology but when one is given “It’s not enough”. So why bother. Toyota is just going to have to put it’s head down and ride it out. They make good cars, I have owned two, a 91 and 99 camery.

#6

Not at all ! Have owned Toyotas of many different styles for over 10 years and will continue to do so and I think the media and others deliberatly playing it up. American cars owned have always been too much trouble with expensive repairs

#5

Toyota will overcome these issues. Perfection is not perfect. What really buthers me is that other car makers are taking advantage of Toyota’s situation.

#4

My confidence never waivered. They quickly fixed the recalls. My 2008 Avalon is best car I ever owned. Traded the much touted MB with problems for it. All mfgs. have recalls at one time or another. My only complaint is how our US media and auto companies are attempting to exploit this to their advantage. I’ll not buy US vehicle in foreseeable future.

#3

I never lost confidence in Toyota, and will continue to buy them. Were they not available, I would buy a Yugo before I would buy an “American” made car. Note that I will not buy a Toyota made in the US, only one made in Japan. I learned that lesson a long time ago. American craftsmen and craftsmanship is a fable.

#2

It always takes longer and causes more remorse to make something right after having caused a problem..
At first, the problem seems small, but grows to gigantic proportions when realization of wrong doing occurs.
No amount of apologizing is worth a plugged nickel until good faith actions make honest corrections.
The greed for money is stronger than common sense.

#1

no, they haven’t. to have done enough would have required a faster response and much more honesty than they have shown.
good grief! if this was an American car company, there would be more of an uproar, lawsuits galore and calling for the ceo’s head.

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