The world’s largest automaker is attempting to fix its cars and its reputation.
In Tokyo today, the company announced its latest recall — more than 400,000 Prius and other hybrid vehicles worldwide — bringing the total recalls to 8.5 million.
The announcement was accompanied by a new apology by Toyota’s chairman, who said the company will face up to the facts and correct the brake problem — putting customers’ safety first.
For more, Daljit Dhaliwal interview Roben Farzad, a senior writer at Bloomberg Business Week. He talks about who might benefit from Toyota’s troubles– including Hyundai and Ford.
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