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February 4, 2010
Toyota troubles may reverbate beyond the company

In 2008, Toyota sold nearly nine million cars worldwide, generating revenues of more than $250 billion.

As the company continues to grapple with the fallout from its recent recalls, we look at the likely effect on Toyota sales and the wider implications for the Japanese economy.

Edward Lincoln, Director of the Center for Japan-U.S. Business and Economic Studies and Clinical Professor of Economics at New York University Stern School of Business, joins Daljit Dhaliwal to discuss the issue.

He estimates the debacle may cost Toyota one billion dollars. Lincoln says the company can probably weather the crisis — but not without some damage to its reputation.

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Comments

9 comments

#9

I am a former mechanic with two degrees in Aviation fields (one for maintenance) and a background in engineering and as a mechanic. In my opinion Toyotas problems are just starting. First it was a floormat problem. Now they are trying to say it is a pedal problem. In the end I believe they are going to find it’s an electrical problem. I also own MANY vehicles and like to buy and sell them. If Toyota prices fall I may buy one (or more) but I would not drive one at this time. Sure it’s a rare chance to happen but we should not be the guinea pigs. Toyota should be ashamed but at the same time they did what they had to to maintain sales and actually grow them. What would the effect be if they simply said “we have an acceleration problem but we have no idea what it is?” Don’t be blinded by the vaunted Toyota quality, eveybody makes mistakes.

#8

In my opinion, Honda and Toyota make the best affordable cars. Toyota should worry less about becoming the biggest auto manufacturer and instead keep improving the quality of its products. The key to quality is an educated workforce – at the automakers and their suppliers. The bulk of the domestic automakers’ poor quality derives from suppliers. I, like Mr. Nya, worked for American auto suppliers. All the quality managers and general managers did not know the difference between the ‘mean and ‘standard deviation’ or ‘Cpk from Ppk. The so called ‘quality engineers’ were no better than glorified inspectors. All of them could not perform basic mathematics.

#7

I have a Toyota vehicle that has over 250,000 miles and is still running. I also have worked at auto suppliers to domestic auto companies and Nissan. All the auto supply manufacturers I worked made invariably inferior parts. Some companies even falsied data to their customers. Many of the managers at these suppliers are high school graduates with no understanding of quality management. The worst Toyota car is in my opinion better than the best domestic car. Domestic car makers have to get involved and randomly check what the suppliers ship to them if the their quality has to improve. Toyota and Honda take the trouble to vet their suppliers. I, however, fault Toyota’s response to their quality problems.

#6

Toyota trouble have more to do with American Chauvinism, the failure of our three Automotive Industry, and maybe a little Racism then any real problem, or issues of Toyota cars going out of control! According to a recent article in the Detroit Free newspaper by Mark Phelan, Toyota accelerate problem is “extremely rare!” That it is greater then having “a royal flush, a “hand in poker having a 1 – in – 650,000 occurrence!” So, I think we should realize we have greater crises, problem then some of Toyota cars acceleration problem. We have a greater crises Toyota accelerate problem. We have a higher rate of auto accidents and death in our country from Driving while Eating and Drinking, from Putting on our Makeup, from Talking on our Cell Phones etc., and now from Driving while Text-sing!
Kenny,

#5

Despite the recent problems with Toyota Vehicles, I would still purchase one. My husband and I currently own a Toyota Highlander and a Prius. We’ve been pleased with the vehicles performance and the high quality of service. The company is rectifying the problems and I hope they overcome their difficulties.

#4

I had been thinking seriously about buying a Prius because my current vehicle is a 1992 Plymouth Laser. I will definitely *not* buy one now.

#3

Sorry, but I believe that Toyota has just pissed in their bucket. Look at Ford sales they have skyrocketed since then. Everyone acts like well their are only a few complaints but the truth is that it seems to be a growing problem and has been for the last few months. Sorry, I have a Chevy and my husband a Ford. The next time we buy a car it will definately be a Ford.

#2

Toyota is the largest car manufacturer worldwide and according to Consumer Reports it has the best safety, reliability and service record in the auto industry. The number of complaints is only a few thousands in the USA compared to the 20 million vehicles sold last year. The hammering of Toyota by the Secretary of Transportation and threatening further action against a foreign company that actually employees tens of thousands of American in five plants and thousands of dealerships could be politically motivated to denigrate a non-union competitor of the Government owned and heavily unionized GM and Chrysler.

#1

I would definitely still buy a Toyota. I have great faith in Toyota quality.

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