Better Place CEO and founder Shai Agassi wants to change the automotive industry by switching gas stations with battery replacement and charging stations for the next generation of electric cars. Although current plans include smaller areas like Hawaii, Israel, Denmark and San Francisco, Better Place aims at nothing short of an industry-transforming revolution. Will it be possible?
In this extended interview, Shai Agassi discusses his company’s plans and challenges.
Bruce Upbin, a managing editor at Forbes Magazine, comments on Better Place’s challenges and why the network may not work in the U.S.
Watch the Worldfocus signature story “Israeli company builds infrastructure for world’s electric cars,” which takes a look at the Agassi’s idea and plans to implement it in Israel.